Mazda - Rich Media

Mazda’s obsession with the details cannot be contained. So we gave people a chance to learn more in these expandable rich media units.

The Brand
Radically human, meticulous, artful, always striving for mastery

The Problem
We want to tell people that Mazda is a premium brand, without telling them.

WHAT
Let’s give people a sneak peak into the obsessive minds of our engineers and designers. Using rich media, we’ll show how the smallest details are actually a really, really, really, really big deal for Mazda.