Do you kiss your mom with that mouth? The way we talk to ourselves is brutal. We judge, question, accuse and belittle ourselves into shells of who we could be. Let’s stop doing that and start becoming more self aware. So we can tell better stories to that human being in the mirror.

That thing you think everyone knows? They don’t. Much like advertising, we need to repeat ourselves quite a bit to be truly heard. Your may know your values, purpose and strategy inside out (and if not, we can help). Either way, let’s make sure the whole team gets it.

Agencies are from Mars. Clients are from Uranus. We kid, we kid. Kind of. Fact is, most agency/client relationships are unnecessarily adversarial. And whoever’s fault you think it is, you’re probably wrong.

The only thing more ironic than poor agency communication is poor agency branding and marketing. Why are we so bad at this? Perhaps it’s because we think we can do it alone, even though we’ve told every client from the beginning of time that this isn’t possible.