It’s time to
DesuckifyWork
We’re the agency that helps agencies become better agencies.
Running an agency is harder than it has to be. Let’s change that.
What We Believe
It doesn’t have to be so hard.
Hard to think.
Hard to connect.
Hard to lead.
Hard to make sense of the constant noise that fights for our attention every second.
What if you could find the space to think, to explore, to play?
To focus on what truly matters?
You can. You have. You’re here.
What We Do
Let’s stop the suck. Together.
It’s Monday morning at the agency and everyone is already annoyed.
Account people are tired of chasing updates.
Social and creative are stepping on each other.
As an executive, you’re getting pulled into decisions the team should be able to make.
Everyone is busy, but the work isn’t flowing. Two hours in and the week already feels like a game of catch up.
Ahh, agency life. But what if it didn’t have to be this way?
We help agency owners and executives turn team friction into clarity, accountability, and better work. We do this using the same tools that agencies use to solve client problems every day. And we have a ton of fun doing it.
Running an agency isn’t like other businesses.
We’ve been there, leading and building agency teams. Using creativity to solve the kinds of problems other folks simply don’t understand.
How We Do It
The most important creative brief you’ll ever work on.
We work with our clients the same way we’ve worked with Fortune 500 companies on their brand and advertising campaigns.
We question everything. What matters? What doesn’t? What’s in the way of what we want?
We develop a creative brief to define the challenge and identify the single most important outcome.
We use good old fashioned curiosity and creativity to guide us towards the answers.
Let the desuckification begin.
Our Services
The first step to desuckification is taking action. We work in groups, one-on-one or teams to create lasting change.
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Join a small group (up to 6) of fellow agency execs to dig deep into the stuff that actually matters. Learn from each other, challenge each other, hold each other accountable and have fun doing it.
Facilitated 90-minute monthly sessions
$500/mo -
Full day session where we bring teams together to hash out the biggest challenges you face—communication, collaboration, accountability, you name it
8-hour Session
$5,000 -
Let’s partner to work through the hard stuff in focused, creative bi-weekly sessions that will challenge you to confront your biases, explore your growth edges and change the way you run your business.
6 months
$10,00012 months
$18,000 -
That one voice you need in the room. An outside perspective from someone who knows the agency world inside and out.
Starting at $25,000 per year
Who We Are
TJ Bennett
Coach. Creative. Chief Desuckifier.
I began my coaching career after 25 years as an advertising executive, creative director and writer for agencies big and small., including TBWA\Chiat\Day, Saatchi & Saatchi, Ogilvy and Hill Holliday. I helped Fortune 500 clients like Verizon, Toyota, Time Warner, MetLife, AT&T, Mazda and Panasonic sift through the noise to solve big creative challenges. And I helped my teams do the same.
Where Our Name Comes From
Founder TJ Bennett explains:
“It started with a conversation with our cat, Marvin. I asked where he’d been all day and he told me he just got home from his job at the pudding factory. What a wonderful place to work, I remember thinking, as we high-fived and made our way to the couch to watch hockey.”
And so, The Pudding Factory was born. And pudding became synonymous with secret sauce. The stuff that makes you zing.
Marvin is no longer with us, proudly making tuna-flavored pudding with his siblings Buford, Sophie and Randy up on the rainbow bridge. We think he’d be proud of the work we’re doing down here too.