It’s time to
DesuckifyWork
The best way to create better work is to make work better.
We are a work desuckification consultancy, providing executive coaching, culture transformation and fractional creative leadership for brands, teams and individuals in transition.
What We Believe
It doesn’t have to be so hard.
Hard to think.
Hard to connect.
Hard to lead.
Hard to make sense of the constant noise that fights for our attention every second.
What if you could find the space to think, to explore, to play?
To focus on what truly matters?
You can. You have. You’re here.
What We Do
We bring calm to the chaos so you can make better decisions
Executive Coaching
We help high-performing creative leaders who are stepping into bigger responsibility and don’t want to lose themselves in the process.
Culture Desuckification
A more engaged workforce increases profit by 21%. A better culture creates more engagement. I think you see where this is going. We work with leadership teams to help them create cultures that become a strategic advantage.
Fractional Creative Leadership
The key to better creative work is making work more enjoyable for everyone involved. Give people space to play, to explore to dive down rabbit holes and get lost for hours. We can plug into your existing teams, pull award-winning creatives together on the fly or mash up a bit of both.
What role does work play in your life?
Ask yourself and your teams this question if you want to communicate, collaborate and create better together.
How We Do It
It all starts with the creative brief
We work with our clients the same way we’ve worked with Fortune 500 companies on their brand and advertising campaigns.
🐱 First, we develop a creative brief to define the challenge and identify the single most important outcome.
🐱 Then, we question everything. Who am I (or who are we)? What matters? What doesn’t? What’s in the way of what I want?
🐱 Then we use tools like the WHY.os, Promotability Index®, Patrick Lencioni’s popular assessments and good old fashioned curiosity to guide us towards the answers.
🐱 Finally, we play. We run experiments, putting ideas into action to see what actually makes a difference.
Before we do any of that, we invite you to answer the one question that can help make all of this make a lot more sense.
What role does work play in your life?
It’s a simple question that cuts to the heart of who we can be as leaders. Ambition, meaning, identity, legacy… who do you want to be?
Once you answer that, the desuckification can begin.
Who We Are
TJ Bennett
Coach. Creative. Chief Desuckifier.
I began my coaching career after 25 years as an advertising executive, creative director and writer for agencies big and small., including TBWA\Chiat\Day, Saatchi & Saatchi, Ogilvy and Hill Holliday. I helped Fortune 500 clients like Verizon, Toyota, Time Warner, MetLife, AT&T, Mazda and Panasonic sift through the noise to solve big creative challenges. And I helped my teams do the same.
Where Our Name Comes From
Founder TJ Bennett explains:
“It started with a conversation with our cat, Marvin. I asked where he’d been all day and he told me he just got home from his job at the pudding factory. What a wonderful place to work, I remember thinking, as we high-fived and made our way to the couch to watch hockey.”
And so, The Pudding Factory was born. And pudding became synonymous with secret sauce. The stuff that makes you zing.
Marvin is no longer with us, proudly making tuna-flavored pudding with his siblings Buford, Sophie and Randy up on the rainbow bridge. We think he’d be proud of the work we’re doing down here too.