LA Chargers
Making the move to LA from San Diego. How can two different worlds be separated by only 120 miles?
The Brand
Intense, Optimistic, Committed, Evolving,
The Problem
After 30 years without a football team, it’ll take a distinctively LA approach to help people embrace that team that they kind of know about, from that city they sort of know exists 125 miles to the south.
The Solution
Let’s take the vibrant creativity of LA’s street art culture and fuse it with the dynamic energy of The Chargers’ biggest stars. LA likes stars, right?