Agency leaders, it’s time to

DesuckifyWork™

We spend about half (or more, because advertising) our waking lives working. Let’s make that time a bit better, shall we?

Who We Are

 

TJ Bennett
The creative leader’s creative partner

Often beclad in cat-themed and/or Snoopy gear, TJ is pretty easy to spot in a crowd. Once you find him, you’ll discover that his love for felines and cartoon beagles is matched by a mildly unhealthy obsession with making work not suck.

 

What We Do

We help ad agencies become amazing places to work.

We use our creativity to solve massive client problems every day. We’re good at it. What if we turned that creativity inward? To solve some of the biggest challenges we face, like:

  • High Turnover

  • Low Employee Engagement

  • Poor Communication (solve this one, solve almost everything. scroll down for more)

  • Stress & Mental Health issues

  • Client conflict

  • No time for big picture thinking

  • New business stagnation

  • Lack of fun. Remember Fun?

We’ll develop an actual creative brief for this work, together. It may be the most important one you’ve ever worked on.

Ready to start yours? Let’s talk.


Ad agencies are notoriously bad at communication. This not so delicious irony is at the heart of what ails us.


How we do it

Find your voice, find the answer to most of your problems. Fast.

  • Do you kiss your mom with that mouth? The way we talk to ourselves is brutal. We judge, question, accuse and belittle ourselves into shells of who we could be. Let’s stop doing that and start becoming more self aware. So we can tell better stories to ourselves.

  • That thing you think everyone knows? They don’t. Much like advertising, we need to repeat ourselves quite a bit to be truly heard. Your may know your values, purpose and strategy inside out (and if not, we can help). Either way, let’s make sure the whole team gets it.

  • Agencies are from Mars. Clients are from Uranus. We kid, we kid. Kind of. Fact is, most agency/client relationships are unnecessarily adversarial. And whoever’s fault you think it is, you’re probably wrong.

  • The only thing more ironic than poor agency communication is poor agency branding and marketing. Why are we so bad at this? Perhaps it’s because we think we can do it alone, even though we’ve told every client from the beginning of time that this isn’t possible.

Only creativity can stop the suck.

We spend years using our creativity to solve massive client problems. We’re good at it. And yet, despite our success, we’re often unhappy, frustrated, stuck.

What if we turned that creativity inward?

That’s what I do for creative leaders as an executive coach. I help you tap into your beautifully weird mind to make your work life as amazing as the work you create for clients. Better, even.

Only creativity can stop the suck.

We spend years using our creativity to solve massive client problems. We’re good at it. And yet, despite our success, we’re often unhappy, frustrated, stuck.

What if we turned that creativity inward?

That’s what I do for creative leaders as an executive coach. I help you tap into your beautifully weird mind to make your work life as amazing as the work you create for clients. Better, even.

Only creativity can stop the suck.

We spend years using our creativity to solve massive client problems. We’re good at it. And yet, despite our success, we’re often unhappy, frustrated, stuck.

What if we turned that creativity inward?

That’s what I do for creative leaders as an executive coach. I help you tap into your beautifully weird mind to make your work life as amazing as the work you create for clients. Better, even.

We’ll solve big, juicy problems like

  • Imposter Syndrome

  • Lack of Purpose and Meaning

  • Chaotic Team Culture

  • Low Employee Engagement

  • High Turnover

  • Poor Communication

  • Lack of fun. Remember Fun?

The ultimate brief. Yours.

And yes, we develop an actual creative brief for this work, together. I promise it will be better than 99.99% of the briefs you’ve worked on.

If you’re an agency exec, think of the impact you’ll have if you figure your own shit out. Not just for you, but for everyone on your team who needs your leadership.

Ready to start your brief? Let’s talk.

What We Do

Only creativity can stop the suck.

We spend years using our creativity to solve massive client problems. We’re good at it. And yet, despite our success, we’re often unhappy, frustrated, stuck.

What if we turned that creativity inward?

That’s what I do for creative leaders as an executive coach. I help you tap into your beautifully weird mind to make your work life as amazing as the work you create for clients. Better, even.

We’ll solve big, juicy problems like:

  • Imposter Syndrome

  • Lack of Purpose and Meaning

  • Chaotic Team Culture

  • Low Employee Engagement

  • High Turnover

  • Poor Communication

  • Lack of fun. Remember Fun?

And yes, we develop an actual creative brief for this work, together. I promise it will be better than 99.99% of the briefs you’ve worked on.

If you’re an agency exec, think of the impact you’ll have if you figure your own shit out. Not just for you, but for everyone on your team who needs your leadership.

Ready to start your brief? Let’s talk.


 

We help creatives become creative leaders

There’s no one right way to be a creative leader. Some climb the CD ladder, some lead by example as hands-on creatives. And we need to support all of them.

We help companies create creativity-friendly cultures

Creativity is a fickle thing. It needs the right environment to thrive. More freedom, more play, more trust. And less meetings. A lot less meetings.

We help creatives get creative with their career

It’s tough out there. And confusing as hell, with AI ready to save and/or kill us all. In the meantime, we’ve got lives to lead. Dreams to chase. Bots to train.

What We Do

We help creatives* become creative leaders

The trip from creative to creative leader can be a bitch. No one tells you what to do. You suddenly have people’s livelihoods in your hands and you are responsible for a whole lot more work. Oh, and the politics. What the hell? Where’d that come from? We can help you make sense of the chaos and find a better way to deal with all of it. And ultimately, make the kind of impact you know (think? hope? pray?) you’re capable of. 

  • Creatives include art directors, designers, copywriters, strategists and producers (and anyone with a creative soul). It could also include accountants if you can help me get a bigger refund next year.

 

We help creatives become creative leaders

There’s no one right way to be a creative leader. Some climb the CD ladder, some lead by example as hands-on creatives. And we need to support all of them.

We help companies create creativity-friendly cultures

Creativity is a fickle thing. It needs the right environment to thrive. More freedom, more play, more trust. And less meetings. A lot less meetings.

We help creatives get creative with their career

It’s tough out there. And confusing as hell, with AI ready to save and/or kill us all. In the meantime, we’ve got lives to lead. Dreams to chase. Bots to train.

Learn about our services

  • We help creatives become creative leaders. There’s no one right way to be a creative leader. Some climb the CD ladder, some lead by example as hands-on creatives. And we need to support all of them.

  • We help companies create creativity-friendly cultures. Creativity is a fickle thing. It needs the right environment to thrive. More freedom, more play, more trust. And less meetings. A lot less meetings.

  • We help creatives get creative with their career. It’s tough out there. And confusing as hell, with AI ready to save and/or kill us all. In the meantime, we’ve got lives to lead. Dreams to chase. Bots to train.

Our Services

We help creatives become creative leaders

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

We help companies create creativity-friendly cultures

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

We help creatives get creative with their career

Add your pricing strategy. Be sure to include important details like value, length of service, and why it’s unique.

What We Do

  • We help creatives become creative leaders

    What should we know about the services you provide? Better descriptions result in more sales.

  • We help companies create creativity-friendly cultures

    What should we know about the services you provide? Better descriptions result in more sales.

  • We help creatives get creative with their career

    What should we know about the services you provide? Better descriptions result in more sales.


Only creativity can stop the suck.


Where Our Name Comes From

 

Founder TJ Bennett explains:

“It started with a conversation with my cat, Marvin. I asked where he’d been all day and he told me he just got home from his job at the pudding factory. What a wonderful place to work, I remember thinking, as we high-fived and made our way to the couch to watch hockey.”

And so, The Pudding Factory was born. For his efforts, Marvin receives a royalty payment (tuna flavored) every time someone mentions our company name. So tell a friend. For, Marvin.

“I’ve never seen a more incredible team. Go Pudding Factory!”

Michael Jordan - Hall of Fame Basketball player, 6-time NBA champion.