It’s time to
DesuckifyWork
We’re an agency that helps agencies become better agencies.
You bust your butt to solve client problems every day. Let’s use that same energy, creativity and chutzpah to make your agency amazing.
What We Believe
It doesn’t have to be so hard.
Hard to think.
Hard to connect.
Hard to lead.
Hard to make sense of the constant noise that fights for our attention every second.
What if you could find the space to think, to explore, to play?
To focus on what truly matters?
You can. You have. You’re here.
What We Do
Let’s stop the suck. Together.
It’s Monday morning at at the agency. The creative team is annoyed. Account people are tired of chasing updates. Social and creative are stepping on each other. A rising leader privately feels like a fraud. As a leader, you’re getting pulled into decisions the team should be able to make. Everyone is busy, but the work feels heavier than it should. The issue looks like process. Underneath, it is role clarity, trust, accountability, communication, and self-awareness.
We help agency owners and creative leaders turn team friction into clarity, accountability, and better work. We do this using the same tools that agencies use to solve big client problems every day. And we have a ton of fun doing it.
Let’s destroy the fallacy that business should not be fun.
And let’s discover together that laughter, levity and a little lightheartedness are the secret to making work feel less like work and more like living.
How We Do It
The most important creative brief you’ll ever work on.
We work with our clients the same way we’ve worked with Fortune 500 companies on their brand and advertising campaigns.
🐱 First, we question everything. What matters? What doesn’t? What’s in the way of what I want?
🐱 Then, we develop a creative brief to define the challenge and identify the single most important outcome.
🐱 Then we use good old fashioned curiosity and creativity to guide us towards the answers.
🐱 Finally, we play. We run experiments, putting ideas into action to see what actually makes a difference.
Let the desuckification begin.
Who We Are
TJ Bennett
Coach. Creative. Chief Desuckifier.
I began my coaching career after 25 years as an advertising executive, creative director and writer for agencies big and small., including TBWA\Chiat\Day, Saatchi & Saatchi, Ogilvy and Hill Holliday. I helped Fortune 500 clients like Verizon, Toyota, Time Warner, MetLife, AT&T, Mazda and Panasonic sift through the noise to solve big creative challenges. And I helped my teams do the same.
Where Our Name Comes From
Founder TJ Bennett explains:
“It started with a conversation with our cat, Marvin. I asked where he’d been all day and he told me he just got home from his job at the pudding factory. What a wonderful place to work, I remember thinking, as we high-fived and made our way to the couch to watch hockey.”
And so, The Pudding Factory was born. And pudding became synonymous with secret sauce. The stuff that makes you zing.
Marvin is no longer with us, proudly making tuna-flavored pudding with his siblings Buford, Sophie and Randy up on the rainbow bridge. We think he’d be proud of the work we’re doing down here too.